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Due to internal management bottlenecks, Apple can only redesign a product every ~3 years so every time they take a risk like the butterfly keyboard or trashcan

• al_borland 3y ago
  Using that as an excuse not to take any risks is arguably worse than the ~3 year wait for a correction. Most people can wait out 3 years, or the change isn’t so bad that they are lost customers. But if it looks like Apple has stopped trying to innovate, and is instead sitting back and milking their product line (like in the Apple ][ days), I think more people will leave to find a company trying and doing new things. There is a balance to strike, but with the Mac being a smaller portion of their revenue, and people generally waiting longer between upgrades, they can afford to take some risks. I was just in the Apple Store today to try out the Vision Pro, and I was struck by how much of the store was dedicated to iPhone and iPad. The Mac’s were maybe 10% of the floor space. I’m glad they have the M-series chips to show there is some life left in the Mac, as otherwise it would look like they don’t care at all.
• wkat4242 3y ago
  > Due to internal management bottlenecks, Apple can only redesign a product every ~3 years That's a choice, it's not a matter of being able to. Apple has such an enormous pile of money tucked away they can do anything they would ever want to.