Apple didn’t make (or design) much of the silicon in the original iPhones, I think? They didn’t use their own SoC for six years; it was a custom order Samsung

Apple didn’t make (or design) much of the silicon in the original iPhones, I think? They didn’t use their own SoC for six years; it was a custom order Samsung before that. And oddly enough the (pre Touch) iPod wasn’t their chip or even their embedded OS. It was a thir party OS called Pixo that they perpetually licensed (or bought, it’s not clear from the outside; it may have been merely developed under contract, but Pixo had specific visible credits in the original iPod UI) I am not saying that Apple don’t make entirely different product and hardware bets (and I have to say I think it’s a shame there aren’t more battery-life-optimising competitors, but the bright screens and the flashy UIs always win; see Pebble).