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Apple is the odd one in terms of how narrow their product lineup is. Every other electronics company have market-segmented their product into 100s of devices.
by yen223 3y ago
Apple is the odd one in terms of how narrow their product lineup is. Every other electronics company have market-segmented their product into 100s of devices.
I have always wondered how a large company like Apple, with 161,000 employees operating in basically every market in the world, can maintain that level of focus.
- JayPalm 3y agoGood management and a functional structure?
- rldjbpin 3y agonot entirely correct. since iphone 7/8, they started having 3 or more new SKU per year. more importantly, now they treat older models as the lower segment SKU that they continue selling for many years to come. not to forget the even older SKUs that resellers offer in developing countries that come from somewhere. so realistically they got 8-10 SKU actively sold in their own stores, before you consider special "red" editions etc. to me this is not much different from the developing countries getting some budget SKU from the likes of Samsung and even Nokia in their heyday.