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Nokia made a lot of failures, but having too many phones is not the one that affected them. Samsung makes like, the same amount. Xiaomi probably even more. Th

Nokia made a lot of failures, but having too many phones is not the one that affected them. Samsung makes like, the same amount. Xiaomi probably even more. The thing is, if you are in a developed country, you are not seeing half of Samsung phones. They launch a lot of cheaper/middle range phones on emerging market. If you want to be successful at emerging markets, you basically need a lot of phones. Because you can't put everything on a $180 device. So instead, the company create several $180 devices aimed at different people.

magnetowasright 3y ago
I once had to deal with supporting a barely functional version of samsung internet browser so international users could access the product. Samsung internet's market share of the targeted international audience was mind boggling. It makes total sense for the reason you highlighted. Samsung knew their target markets for sure.
yen223 3y ago
Apple is the odd one in terms of how narrow their product lineup is. Every other electronics company have market-segmented their product into 100s of devices. I have always wondered how a large company like Apple, with 161,000 employees operating in basically every market in the world, can maintain that level of focus.
- JayPalm 3y ago
  Good management and a functional structure?
- rldjbpin 3y ago
  not entirely correct. since iphone 7/8, they started having 3 or more new SKU per year. more importantly, now they treat older models as the lower segment SKU that they continue selling for many years to come. not to forget the even older SKUs that resellers offer in developing countries that come from somewhere. so realistically they got 8-10 SKU actively sold in their own stores, before you consider special "red" editions etc. to me this is not much different from the developing countries getting some budget SKU from the likes of Samsung and even Nokia in their heyday.

magnetowasright 3y ago

I once had to deal with supporting a barely functional version of samsung internet browser so international users could access the product. Samsung internet's market share of the targeted international audience was mind boggling. It makes total sense for the reason you highlighted. Samsung knew their target markets for sure.

yen223 3y ago

Apple is the odd one in terms of how narrow their product lineup is. Every other electronics company have market-segmented their product into 100s of devices. I have always wondered how a large company like Apple, with 161,000 employees operating in basically every market in the world, can maintain that level of focus.

JayPalm 3y ago
Good management and a functional structure?
rldjbpin 3y ago
not entirely correct. since iphone 7/8, they started having 3 or more new SKU per year. more importantly, now they treat older models as the lower segment SKU that they continue selling for many years to come. not to forget the even older SKUs that resellers offer in developing countries that come from somewhere. so realistically they got 8-10 SKU actively sold in their own stores, before you consider special "red" editions etc. to me this is not much different from the developing countries getting some budget SKU from the likes of Samsung and even Nokia in their heyday.