If the search terms are "competitive" what's the moat that keeps your customers' competitors from leveraging the same foundation models until that term is flood

If the search terms are "competitive" what's the moat that keeps your customers' competitors from leveraging the same foundation models until that term is flooded with marginally-optimized copy? High-quality copy used to be a signal that the retailer or brand had enough success and therefore capital to afford to invest in the copy. Now anyone can do it, even retailers and brands that are terrible or maybe even fake. So what's the value of Google search if all it's surfacing is the highest-quality AI authoring tool? Maybe you can play the spread between now and wide adoption but it seems like eventually you'll be shooting yourself in the foot.