How many organisations - of any kind, startups or enterprise or unicorns or whatever - will invest so much in effort that doesn't even touch the product. Before

How many organisations - of any kind, startups or enterprise or unicorns or whatever - will invest so much in effort that doesn't even touch the product. Before the product exists! I think the reluctance to invest effort in something that will give devs super-powers 6 months in the future is why we don't get all those 10x devs.