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Any other company, if they had the iPhone, would have failed selling it in numbers. Because only at Apple it was preceded by the iPod that set a unique preceden

by usrusr 3y ago

Any other company, if they had the iPhone, would have failed selling it in numbers. Because only at Apple it was preceded by the iPod that set a unique precedent in how much more expensive than all competitors a device could be. And that shift in price perception was deeply connected to the brand. It's easy to forget just how much more expensive the iPhone was than other phones that reached a meaningfully wide audience (or would have, in absence of the iPhone). Not indulging in the fancy moodboard stuff wouldn't have helped Nokia the tiniest bit. (edit: reply might have better fit GP directly)

prewett 3y ago
The success of the iPhone was not due to a price anchoring effect. Sure, if you just wanted to make calls the iPhone was (is) rather expensive. But they were really selling a computer in your pocket, which among other things could browse the web like a computer, display maps from pretty much any location on earth, and replace those bulky Franklin Planners. Not to mention take phone calls. There was nothing like it for multiple years. I am a pretty late adopter, but I bought the original iPhone. Totally worth it. Two years later when everyone's phone contract was up, they all got iPhones.