This actually opens up a lot of opportunities. With the existing hegemony of Match, a new company doesn't actually need to worry about becoming profitable; if

This actually opens up a lot of opportunities. With the existing hegemony of Match, a new company doesn't actually need to worry about becoming profitable; if they can be good enough at matchmaking that they start to catch on, then they can rely on a buyout from Match. Much like how a decade ago, "getting bought by Google" was the business plan of a lot of companies, many of which did get acquired by google.