I don't doubt that many users are approaching dating apps suboptimally but I don't think its fair to completely throw out the idea that these companies are know

I don't doubt that many users are approaching dating apps suboptimally but I don't think its fair to completely throw out the idea that these companies are knowingly trading quality of service for profitability. Network effects are such a huge piece of the puzzle that can draw people to a service despite it being a bad experience (see FB marketplace), and app companies have gotten extremely good at finding the optimal amount of user hostility (see the vast majority of mobile games). Beyond that, Match can afford to be user hostile because they have proven able to consistently buy basically everyone in town. Who cares if Tinder gets a bad rap, there's a very good chance users go to another Match Group service and they can buy practically any non-Match service that springs up.