The author mentions that these pieces of advice are akin to telling prospective pilots that to fly a plane you need to choose a destination, take off, and land.

The author mentions that these pieces of advice are akin to telling prospective pilots that to fly a plane you need to choose a destination, take off, and land. Yes they are generally true, but not in a way which isn’t obvious. Similarly these “business gurus” are peddling ChatGPT 3.5 level advice and passing it off as insightful. > “Pick a cloud provider” can be just as vague as “Talk to prospective customers.” The point is that for people who have never done this before, it’s not useful because they have no idea where to start. And for people who have, it’s not useful because they would already know how to do it and when to do it.