Hi! My personal (totally subjective)impression after visiting the page is ambivalent. The text is convincing and well organized ('Pitfalls of others' is the str

Hi! My personal (totally subjective)impression after visiting the page is ambivalent. The text is convincing and well organized ('Pitfalls of others' is the strongest moment). But the design contradicts the content - I read 'trust' but can not trust the page. There are 3 factors which cause that (in my case): font, color-palette and the photo on the cover. Yes, I think that the cover photo is working against you. It shows a scene which induces negative emotions - someone who has something to hide. You see it often in the media (compromised politicians, suspects/accused people, guilty celebs etc.) and it's associated with negative reactions. As a result when I open the page I automatically feel aversion. I'd change the pic to something more safe (even the cliche padlock). The same goes for the color-palette. Once I read that the beige strongly polarizes people - they after love it or hate it. And combined with black menu above it looks distressing in my eyes. I'd choose the palette which is often associated with lawyers: dark green or purple, brown (wood), brass/gold etc. And that leads us to the choice of font. What about something what look more 'noble' and 'established' - some serif font? Sure, my suggestions lead to more 'generic'/cliche design but I think that it might build more trust (if not overused). Of course these are my subjective opinions - as always the only way will be to A/B/C test it.