Part of it is, SSL certs. Google downranks, heavily, websites without SSL. Some of these sites will never see SSL, and so they are indeed as roads not on a ma

Part of it is, SSL certs. Google downranks, heavily, websites without SSL. Some of these sites will never see SSL, and so they are indeed as roads not on a map. (It isn't relevant how easy or hard ssl and obtaining certs are. The reality is, these older, static html sires sometimes don't have ssl, and will never have ssl.)