Yeah a 2% conversion rate on what is essentially gutter-level spam (postcards in the mail & facebook ads) is crazy high. If they're dismayed by those results, t

Yeah a 2% conversion rate on what is essentially gutter-level spam (postcards in the mail & facebook ads) is crazy high. If they're dismayed by those results, then it seems like the study authors had no idea what they were doing. Strong conclusions drawn from a bad study. Bad article.