Not sure if it's a difference to era, or a just a earlier stage for Apple in the same cycle. Apple made good phones that work and last well, then 'fashionedised

Not sure if it's a difference to era, or a just a earlier stage for Apple in the same cycle. Apple made good phones that work and last well, then 'fashionedised' them with different colours leaning into the newest model as a status symbol. But arguably Nokia did the same, at the time Nokia was a decent phone even if they had no standards between models - no one else did either. Blackberry found more consistency then lent into the status symbol approach. I suspect that there's probably a common pattern with brands building a decent product, becoming renowned for that, then becoming more fashion like to play up their new status. Eventually someone else able focusing on the product features over the name steals the market.