Was this the different coloured cases campaign? - I remember it being a little before 2003, but I was working at a company doing work where we had frequent cont

Was this the different coloured cases campaign? - I remember it being a little before 2003, but I was working at a company doing work where we had frequent contact with Nokia product managers talking about shipping a news/financial data HDML/WAP app, they didn't partner with us eventually because they needed to concentrate on delivering different coloured removable back case panels - both with the phone and after sale extra packs, so teenagers could choose their phone style. Quite a humbling experience