> Not its fellow grocers, of which there seem to be few And that's the key. There isn't any competition. Instacart and shipt aren't competition. You are still

> Not its fellow grocers, of which there seem to be few And that's the key. There isn't any competition. Instacart and shipt aren't competition. You are still buying groceries from your local Kroger brand. What it would take to push for real improvement is if another grocery store had an app that was enough better than Kroger's that people preferred to shop at that store instead of Kroger's.