Companies building a gajillion different niche app/features may have just been a side effect of low interest rates and venture capital money flowing like crazy.

Companies building a gajillion different niche app/features may have just been a side effect of low interest rates and venture capital money flowing like crazy. In practice a profitable, stable businesses does not have to the capacity to both build and maintain software outside of its core competencies. Part of the reason headcounts exploded is due to companies building more functionality in-house. Features, even after they’re built, aren’t free. It’s not just infrastructure costs it’s mostly labor costs to maintain all that functionality even if it’s to just “keep the lights on”