They have to actively protect their trademark. I would say it was shortsighted of Pair Networks to have chosen such a generic term in the first place. But hav

They have to actively protect their trademark. I would say it was shortsighted of Pair Networks to have chosen such a generic term in the first place. But having done so, they have no option but to legally and aggressively protect it or they may not be able to lay claim to it in the future. Pair should have known this and their advisors should have advised them of a probable lawsuit. The boneheaded move for Pair Networks would be to sit back and let some other company hijack their brand and identification when they have legal recourse.