I don't know. I think pop culture in general has become so meta and self-referential. The punchline of almost every single Super Bowl ad was the actors themsel

I don't know. I think pop culture in general has become so meta and self-referential. The punchline of almost every single Super Bowl ad was the actors themselves. Not some witty line or scenario, but the actors themselves. Like "oh look it's that Friends actress playing herself pretending not to know that Friends actor, haha that's so funny and cute". So many commercials relied on the viewer knowing the actor, their personal life, and past work, as they'd attempt to highlight the irony of the actor being in some self-referential situation. It was so horrifyingly cringe, and I can't even remember a single product any of them were shilling. All I remember is some of the faces and a lot of the cringe.