The new name ".NET" for NGWS was unveiled June 22, 2000. (Source: http://heise.de/-26825 http://heise.de/-26825 -- in German) In the months leading up to the a

The new name ".NET" for NGWS was unveiled June 22, 2000. (Source: http://heise.de/-26825 http://heise.de/-26825 -- in German) In the months leading up to the announcement, Microsoft had registered a truck load of domains including: dot-in-the-dot.com, dot-in-the-dot-com.org, dot-in-the-dot-com.net, dot-in-the-dot-com.com, dot-in-the-dot.net, dot-in-the-dot.org, dot-truth.org und dot-truth.net. (Source: http://heise.de/-27004 http://heise.de/-27004 -- in German) So clearly the name .NET was a play on Sun's "we're the dot in .com" stategy. They noticed Sun's success with Java and the JVM in enterprise software development and started their Xeroxes as usual. By the way -- Loved Sun's ad campaign back then: http://www.bevinceengel.com/SUN-MICROSYSTEMS-THE-DOT http://www.bevinceengel.com/SUN-MICROSYSTEMS-THE-DOT