If you watch the docuseries on netflix, the youngest head designer of GM (think Jony Ive for cars) complained that many Detroit Eng's were lured away to KIA - a

If you watch the docuseries on netflix, the youngest head designer of GM (think Jony Ive for cars) complained that many Detroit Eng's were lured away to KIA - and thats why Kia went from wackenhut style DUMG tunnel vehicles to how great they look today... Kis stole (out paid) GMs offerings - as they wanted an appeal to younger market (recall the chipmunk/hamster commercials, etc)... Kia has a lot of american designers. And younger designers grew up on video games and such, that they want to make good looking cars. Have you seen any cars (mass market, not luxury boxes) from the 70s 80s 90s... hideous POS's - BUT they did have several advantages, less plastic and no remote power off by The Man. EDIT to @throwaway5959 - Im in agreement. I think the Kias look fn dope.