TikTok is like a Potemkin village propping up the idea that the Internet is still just regular people faffing around. The reality is that TT, like all social m

TikTok is like a Potemkin village propping up the idea that the Internet is still just regular people faffing around. The reality is that TT, like all social media, puts people on a hamster wheel of 'content creation'. Post about this, not that. Post using code words if [geopolitical event] is advertiser-unfriendly. Post something every single day so that the algorithm deigns to distribute your post to randomly selected buckets of users across the globe. I skip the ads on Tiktok too, but at this point, even regular videos desperate for engagement are effectively ads. Taylor Swift memes, or memes related to [popular IP] are ads, just delivered by unpaid civilians.