FYI, the term “backward integration” is used in business to talk about a company’s integration with its suppliers, while “forward integration” is used when talk

FYI, the term “backward integration” is used in business to talk about a company’s integration with its suppliers, while “forward integration” is used when talking about removing friction with customers. In Cipla’s case, it looks like they purchased manufacturing facilities that were producing their products: http://www.vccircle.com/500/news/cipla-to-acquire-meditab-for-rs-133cr http://www.vccircle.com/500/news/cipla-to-acquire-meditab-fo...