Isn't the purpose of fines like this meant to punish and deter this type of behavior? Well then why don't they fine an entity by a percentage of it's value to m

Isn't the purpose of fines like this meant to punish and deter this type of behavior? Well then why don't they fine an entity by a percentage of it's value to make it actually "sting" Google a bit? Sure $10Mill may be more than they would have charged DuckDuckGo if they were doing this, but I don't think that they would fine DuckDuckGo $100 (would likely be much higher) on a relative scale though, this is about how much they are fining Google.