CEOs must constantly pretend that their companies are into the new trend, so they prioritize things & invest money into things that might never turn into a prof

CEOs must constantly pretend that their companies are into the new trend, so they prioritize things & invest money into things that might never turn into a profit. They do this to say the current buzzword in board and shareholder meetings (this time: "AI"). This satisfies shareholders or board members cluelessly because then it looks like the company is "future-proof." The reality is that it's mostly likely that any money to be made in that space will be by 1-2 players(OpenAI, NVidia?) and a few Startups competing for the scraps. The average company won't win that much. Even Meta. Since Apple changed iOS, advertising businesses have been more difficult (Meta, Google). Their Ads haven't been improved solely by AI; they've also found new ways to collect user data. It's all a fugazi.