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And ? Zynga wasn't buying an app. They were buying a team.
by taligent 15y ago
And ? Zynga wasn't buying an app. They were buying a team.
- hexis 15y agoI bet they could have bought the team much more cheaply a few months before Draw Something got popular. I wonder why they didn't...
- joering2 15y agoNot really. They were buying $120,000 per day of an in-app sales. DS was the only OMGPOP hit; had they not succeed financially with DS, Zynga wouldn't have had bought them.
- deleted 15y ago[deleted]
- wilfra 15y agoThis was in part a talent acquisition but a huge part of the sales price was definitely for Draw Something. A more appropriate/typical TA price for OMG would have been in the tens of millions.
- rudiger 15y agoPart of the acquisition's worth comes from cross-promoting other Zynga apps through Draw Something.