I've been in data and analytics for over a decade and co-founded a consolidated-ETL company (https://www.polytomic.com https://www.polytomic.com). Nice to see

I've been in data and analytics for over a decade and co-founded a consolidated-ETL company (https://www.polytomic.com https://www.polytomic.com). Nice to see Tristan realising this (people should be commended for changing their minds). There were three problems with this term: 1. It mostly resonated with VCs and industry observers whose jobs are to peddle in buzzwords, rather than users who simply want their problems solved. 2. It was (and is) ill-defined. Ask a group of people in the industry to define it and you're guaranteed to get different answers. 3. It committed the cardinal sin of using the adjective 'modern' in a noun. At some point, everything today stops being modern. Couple this with (2) and your term is now even more meaningless. At a mundane level there's no drama here: just another example in the long list of noise contributors to the free-money party that was going on during the Covid years (as the essay acknowledges).