Indeed. For tech companies and a few non-tech companies but with a strong tech environment (think HFT), IT is where you gain an edge on your competitors. Everyw

Indeed. For tech companies and a few non-tech companies but with a strong tech environment (think HFT), IT is where you gain an edge on your competitors. Everywhere else, you win customers because of better prices, negotiating nice deals with suppliers, great salespeople and a good SEO presence, and so on, not because you use the latest Kubernetes version that finally introduces support for that sweet annotation you were looking for, or because you use Quarkus instead of Spring (or whatever).