> Online articles will be insufficient. Instead, find the right people. Well, yeah. But if it were *that* easy then everyone would do it. "It's just..." find t

> Online articles will be insufficient. Instead, find the right people. Well, yeah. But if it were *that* easy then everyone would do it. "It's just..." find the right people. Anyone one with experience knows "it's just" is a red flag for "I lack the depth and understanding of the domain so I'll dismiss it as if it's child's play." This leads to one of my never-fails heuristics: Making it look easy is very very hard.