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The issue is "discovery" of new music. Labels use experts, and the Internet hasn't yet created a way to crowdsource the process. When it does, labels will becom
by paulsutter 15y ago
The issue is "discovery" of new music. Labels use experts, and the Internet hasn't yet created a way to crowdsource the process. When it does, labels will become unnecessary.
Fandalism could use competitions to select raw new music, Kickstarter could fund quality production, and Pandora could inject and A/B test the candidate songs?
Manufactured stars were natural with broadcast radio. Labels and DJs could A/B test few songs, so they choose artists and songs carefully by a formula. Feedback came as phoned-in requests and sales of singles, heavily biased by the labels' initial choices. iTunes and Bittorrent haven't done much directly to improve A/B testing bandwidth.
If the problem can be solved for music, the experts who choose the movies and shows that get made could be the next to be replaced.
- mertd 15y agoI discover far more music via online streamers (Pandora, Grooveshark, Last.fm, Stereomoood et. al) than I ever did through conventional channels. Furthermore, feedback collection is trivial. Very few of the actual listeners would ever bother to call a radio station to request a song. Online however, I give "thumbs ups" all the time on Pandora, because there is a solid incentive: it helps to train the music selection algorithm to my personal preferences.
- paulsutter 15y agoExactly! Now let's use those mechanisms to replace record labels. - How can club owners learn what new bands to book? How can they inform all the nearby fans? - How do we get the full feedback loop going all the way back to artists? - On Pandora you only year professionally produced music. How do we get music production crowdfunded effectively? Maybe Fandalism can collect that data from the streaming providers and make it available for musicians and club owners? I would spend a ton more money on concert tickets if I could always see a list of upcoming concerts by the musicians I hear on Pandora. Surely we can do a better job then record labels of getting musicians paid.