I don't think the approach of getting consumers to care can work. Most people really just don't care about taking precautions when the negative impacts of not d

I don't think the approach of getting consumers to care can work. Most people really just don't care about taking precautions when the negative impacts of not doing so are so diffuse and time-delayed; it's an unfortunate aspect of human nature. We usually overcome these individual failings by organizing into groups better suited for long-term planning. In this case the solution that comes to mind would be to make personal data legally onerous to hold and process for companies, to the extent that they would go out of their way to design their products and services to never touch the stuff, and if they do need it to operate then they would be incentivized to store it locally on users' devices and only synchronize it in a completely encrypted form such that they never have to deal with the legal implications of having access to it.