3 ms·
If you build it, they might not come
- jfarmer 18y agoGood read. I wrote something similar in my article "The Cult of the Product": http://20bits.com/articles/the-cult-of-the-product/ http://20bits.com/articles/the-cult-of-the-product/ Marketing, distribution, and all that non-product stuff is just as important, if not more important, than the product itself. If business were about horses and lakes, there are three steps in acquiring customers: 1) Having a good lake 2) Leading the horse to it 3) Convincing the horse to drink (1) is product, (2) is distribution, and (3) is marketing. You need all three. Once you've got that down you need to start worry about whether the horse will come back, if he'll bring his friends, etc. But it's not just about the lake, er, the product.
- prakash 18y agoyour article was a good read as well.