> That isn't how business works. Companies maximize their profits and "balance" isn't a profit center. If it didn't benefit them in some customer leveraging way

> That isn't how business works. Companies maximize their profits and "balance" isn't a profit center. If it didn't benefit them in some customer leveraging way, they would charge for ingress. What I'm referring to is the practice of balancing peering ratios. That is, when you make transit/peering arrangements with other ISPs, some ISPs will charge more if the amount of data you're sending to them vs the amount of data you're receiving from them is not balanced. It is in Google's best financial interest to at least try to balance their pipes in this way.