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If I hadn't read this Show HN before visiting your landing I wouldn't have known that it was about an ebook. Not only do you not mention this above the fold but

If I hadn't read this Show HN before visiting your landing I wouldn't have known that it was about an ebook. Not only do you not mention this above the fold but a quick search on [book] only returns 'facebook'. There's something off about the faux book graphics, so I don't think you can exclusive rely on it to signal that this is a landing page about an ebook. The link bar at top makes me think that each link loads a new page. That's a bit confusing and doesn't really add that much to the design of the site. The keep Me Posted button is a vague call to action. It should be more direct and independent, e.g.: "Tell me when I can buy Startup Privacy". * "The World is Not Standing By" is too cryptic. * "Avoid The Pitfalls of Others" is great and should be closer to the fold.

jnorthrop 15y ago
That is all very good feedback. I'm wondering what I should do about the graphic. Maybe I should get rid of it altogether -- since this will be an ebook it is really only there to help visitors recognize that the site is about a book. Given your point about not recognizing it as an ebook landing page it looks like it fails in that department anyway.
- arkitaip 15y ago
  Maybe all it really needs is a touch up so that it properly signals BOOK. But then again, you could use that incredibly valuable space by driving the visitor to the call of action. Here are some suggestions on how you can do that: * testimonials/pull quotes * powerful bullet list with 5 reasons to buy the book * some kind of preview/teaser/sample. Even if it's not ready to be publish, why not offer a couple of pages for free?
  - arkitaip 15y ago
    I quickly redid the design of the landing page to make it easier to read and act upon. Obviously just some input for a proper a/b test. I wanted to add a testimonial or link to an excerpt but it's getting late over here :) http://imgur.com/fEV6Q http://imgur.com/fEV6Q
    - jnorthrop 15y ago
      That is super helpful. You have gone above and beyond! I owe you one.

jnorthrop 15y ago

That is all very good feedback. I'm wondering what I should do about the graphic. Maybe I should get rid of it altogether -- since this will be an ebook it is really only there to help visitors recognize that the site is about a book. Given your point about not recognizing it as an ebook landing page it looks like it fails in that department anyway.

arkitaip 15y ago
Maybe all it really needs is a touch up so that it properly signals BOOK. But then again, you could use that incredibly valuable space by driving the visitor to the call of action. Here are some suggestions on how you can do that: * testimonials/pull quotes * powerful bullet list with 5 reasons to buy the book * some kind of preview/teaser/sample. Even if it's not ready to be publish, why not offer a couple of pages for free?
- arkitaip 15y ago
  I quickly redid the design of the landing page to make it easier to read and act upon. Obviously just some input for a proper a/b test. I wanted to add a testimonial or link to an excerpt but it's getting late over here :) http://imgur.com/fEV6Q http://imgur.com/fEV6Q
  - jnorthrop 15y ago
    That is super helpful. You have gone above and beyond! I owe you one.