i have been covered by techcrunch, mashable, boingboing, lifehacker, ... a few times, here is what i did: made a page/webapp that a) offers an iteration on

i have been covered by techcrunch, mashable, boingboing, lifehacker, ... a few times, here is what i did: made a page/webapp that a) offers an iteration on an existing popular product b) pitched every good damn techblog out there a) is basically a story in itself and b) it's all about distribution most of the time i got covered by the big guns, after some other tech blog picked me up. (http://www.makeuseof.com/ http://www.makeuseof.com/ and http://www.freewaregenius.com/ http://www.freewaregenius.com/ are good starting points) so basically: do not pitch a product or your startup, pitch a story, distribute widely. said that: every time i pitched a company i was consulting, the success was not as easily as with my private (weekend project) approaches, most products/companies aren't a good story.