For my back-burner startup, the reason it would work (in theory) was due to a particular thing we were doing that none of the other players in the market would

For my back-burner startup, the reason it would work (in theory) was due to a particular thing we were doing that none of the other players in the market would do, even if they thought of it. (Unfortunately, just as I got time to move it to front burner, it was probably killed by LLM consumer popularity.)