I got almost halfway through this before realising that it was a press release rather than a techcrunch "news" item. Which shows how little critical thought go

I got almost halfway through this before realising that it was a press release rather than a techcrunch "news" item. Which shows how little critical thought goes into the majority of techcrunch articles rather than this being remotely modest. Any independent user assessments or at least a distillation of what the product does?