I keep wondering if the internet age + social media is helping to create another kind of cult, a decentralised new type of cultish beliefs without necessarily a

I keep wondering if the internet age + social media is helping to create another kind of cult, a decentralised new type of cultish beliefs without necessarily a single charismatic leader but a network of them feeding each other. It's happening with conspiracy theories, there's no single central figure commanding them but a stochastic machine reeling people in, which then feedbacks into itself. Nofap has definitely traces of cultish behaviour, I'd like a new word to describe such movements because it seems they will only increase over time.