Apple thinks it has a new and different approach which will be popular, Meta is hoping their current approach will lead to widespread popularity if they keep go

Apple thinks it has a new and different approach which will be popular, Meta is hoping their current approach will lead to widespread popularity if they keep going at it, and Microsoft had an approach they tried but it didn't really work out and they don't want to throw their hat in the ring again quite yet. Which of these decisions end up working out or not requires waiting 10+ years and looking back. Companies were hyped about 3D TVs, some held out longer than others, it turned out to be a bad idea. Companies were hyped about e-readers in the 90s but it didn't pan out at first only to be successful with future innovations and iterations and it turned out to be a good idea.