Sales and marketing are fairly different IMO. Marketing can lead to sales. For instance, creating marketing content of any kind can bring in a lead, which then

Sales and marketing are fairly different IMO. Marketing can lead to sales. For instance, creating marketing content of any kind can bring in a lead, which then turns into a sales opportunity. Plenty of people are terrible at selling, either because they lack some skills or it's really just something they aren't interested in doing (which is why they aren't in sales). I don't really have advice on the co-founder question but I would suggest when developing a startup that you portion out time for the not fun part of sales. There are many services that you can use to find leads in any kind of vertical you want and there are a lot of CRMs where you can email these people. It's a combination of a lot of grunt work with perhaps disappointment, but that's how you find growth. Couple that with some of the obvious things like posting to HN, Product Hunt, etc. and having an online presence will make things happen if your product is something people want. It's not easy and you're not alone in this dilemna.