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This is what we did: 1) Gave the exclusive to the author we thought had the most influence in our target demo. (Sarah Lacy + Erin Griffith at Pandodaily). 2)
by philco 14y ago
This is what we did:
1) Gave the exclusive to the author we thought had the most influence in our target demo. (Sarah Lacy + Erin Griffith at Pandodaily).
2) Leveraged that story into a blog post, that got retweeted by Eric Ries. (http://blog.meeteor.com/18-days-from-sxsw-mvp-to-launch-our-stats/ http://blog.meeteor.com/18-days-from-sxsw-mvp-to-launch-our-...)
3) Leveraged that momentum into stories at other outlets.
- pramodbiligiri 14y agoGot Eric Ries to retweet! Whoa, nice job :)
- ktothemc 14y agoIf another outlet has published it before, we are not inclined to rehash them. Maybe Mashable will, but we won't unless you can provide super interesting, exclusive information (eg a funding round, new product, key hire, passing a traction benchmark, or even interesting ideas for feature stories).