The odds of the heuristic being correct are far less favorable than the odds that the person applying the heuristic is just plain wrong. Or to put it another w

The odds of the heuristic being correct are far less favorable than the odds that the person applying the heuristic is just plain wrong. Or to put it another way, not seeing what other people see in X is probably a failure of your vision. On the other hand, "if it's popular it's crap" is useful as a tribal identifier. Arbitrary standards of judgement always are. Good luck.