> If technology has enabled a new version of a product that is superior for the customer in convenience or capabilities, the customer will be willing to pay mor

> If technology has enabled a new version of a product that is superior for the customer in convenience or capabilities, the customer will be willing to pay more This might be true if people were rational utility-maximisers. They're not, and people are quite capable of choosing not to buy something if they feel it's a rip off.