http://onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-Coverage-For-Your-Startup-A-Complete-Guide.aspx http://onstartups.com/tabid/3339/bid/80121/How-To-Ge

http://onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-Coverage-For-Your-Startup-A-Complete-Guide.aspx http://onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-... That is a pretty great article for this topic from the cofounder of Buffer who is really good at gaming the tech media. Here is the condensed version I emailed to a friend who had just raised a big funding round: Target writers themselves, not the publications they work for. Reach out to them on Twitter, ask if you can contact them about your story (so your email gets opened). Don't go after famous bloggers/writers (they are super busy). Choose timing carefully (friday > monday).