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One of the best sources, brought up here every now and then is from Peldi at Balsamiq: http://blogs.balsamiq.com/peldi/2008/08/05/startup-marketing-advice-from-
by jsm386 14y ago
One of the best sources, brought up here every now and then is from Peldi at Balsamiq: http://blogs.balsamiq.com/peldi/2008/08/05/startup-marketing-advice-from-balsamiq-studio/ http://blogs.balsamiq.com/peldi/2008/08/05/startup-marketing...
This was essential reading for me on a couple of launches.
As to Mashable in particular, they have a startup coverage series 'Spark Of Genius.' Was a dead simple pitch (it is a form) and coverage for me there really got the ball rolling.
For other bloggers find someone how covers your niche and pitch them --- never pitch the general email address of the publication.
And one last thing - it might be worth it to pick one primary target of the big tech news sites. Once one covers you they usually all jump to follow (ie weeks old emails suddenly returned requesting interview ASAP)
- pramodbiligiri 14y agoOne thing I've discovered from this thread is that Mashable is influential! It had never been in my radar, except in name. It might make the most sense for us, as TechCrunch is too mainstream.
- ktothemc 14y agoTechCrunch is "too mainstream"?
- pramodbiligiri 14y agoOh. I just meant its audience is really broad, like I mentioned in my other reply to you (not saying that's a bad thing!). It's like the NYT of startups. Practically everyone who wants to consider themself clued in reads it (or in the case of NYT, pretends to ;)). Naturally it's competitive to find a spot in it.
- ColonelRetard 14y agoMashable = shills http://goldmanosi.blogspot.com/2012/02/mashable-shills-hard-for-particular.html http://goldmanosi.blogspot.com/2012/02/mashable-shills-hard-...