It's not an either/or. Many business both own and rent things. If price is the only factor, your business model (or executives' decision-making) is questionabl

It's not an either/or. Many business both own and rent things. If price is the only factor, your business model (or executives' decision-making) is questionable. Buy only the cheapest shit, spend your time building your own office chair rather than talking to a customer, you aren't making a premium product, and that means you're not differentiated.