It's ok to be in your mind say I want to beat Facebook, I'm not trying to discourage you from beating Facebook, I don't even have a Facebook, but when you tell

It's ok to be in your mind say I want to beat Facebook, I'm not trying to discourage you from beating Facebook, I don't even have a Facebook, but when you tell the masses that you're going to beat Facebook it burns an image into their mind that this is going to be better than Facebook right off.