This post is 100% spot on. I'm a programmer who likes to eat, so went into marketing to sell my wares. I've made (lots of) mistakes, and learned what works, and

This post is 100% spot on. I'm a programmer who likes to eat, so went into marketing to sell my wares. I've made (lots of) mistakes, and learned what works, and the above post is absolute gold. I will add that if you're a programmer first, and marketeer second, then you have to be deliberate in finding time for the marketing. It's more fun to put that off and write one-more-thing. Set aside a specific time for marketing, and be disciplined to stick to it.