If you can use what you've learned from your startup to tell a story about something bigger than your startup, you're more likely to get some coverage, both abo

If you can use what you've learned from your startup to tell a story about something bigger than your startup, you're more likely to get some coverage, both about your company and the broader story you're telling. I did well when I was running an iPhone analytics startup not by pitching our boring software but by talking about what we knew about the iPhone app ecosystem as a whole.