Toyota didn't really reject the EV hype as much as they had just already invested heavily in alternatives[1] and probably couldn't afford to go the battery rout

Toyota didn't really reject the EV hype as much as they had just already invested heavily in alternatives[1] and probably couldn't afford to go the battery route. In a way, the focus on hydrogen fuel cells is smart; they can in the meantime have their whole hybrid line benefit from any battery tech improvements and slowly build out a decent fueling network. Unfortunately there may become a slight sunk cost thing around chargers in your home and reuse of those as the first few generations of EVs begin to get replaced. If FCEVs are for sale but you already have a charger in your house that is otherwise gonna go to waste, and you can "refuel" at home, what's the compelling case to buy a new car using a fuel cell? [1]: https://www.reuters.com/article/idUSKBN1KG0Y0/ https://www.reuters.com/article/idUSKBN1KG0Y0/